Social Media Marketing With Video Creation

 

Course Details

Course Duration: 20 hours

Mode of Assessment: Written & Case Study Assessment

Who should attend

  • Marketing executives

  • Business Owners

  • Professionals

  • Anyone who wishes to leverage on social media to develop and execute successful digital marketing campaigns

Introduction

Social media platforms are commonly used by many businesses to increase brand awareness, but do you know what are the right platforms to use for your brand? In this 2.5 days course, you will learn more about various social media platforms which are in trend, such as Facebook, Instagram, LinkedIn, YouTube, TikTok, and how they can be implemented for your business so that you can engage and reach out to the 4.6 million active social media users in Singapore.

To ensure that you are able to run social media campaigns effectively, you will learn how to create compelling marketing videos using just your smartphone. Our course will cover basic  filming techniques and free applications which you can use to create media assets for your company.

You will be able to create effective social media campaigns that will bring you an increase in positive engagement with your existing audience and reach out to new audiences for brand awareness and sales.

Course Highlight

  • Understand your target audience and how to reach out to them on social media

  • Learn how to create an effective social media content calendar to engage your audiences

  • Learn and understand PDPA, IP, copyright and how to avoid infringement on social media platforms

  • Understand the positive and negative impacts of social media and learn how to keep up with new trends. 

  • Evaluate various smm platforms available and choose the right platforms suitable for you to grow and improve your business.

  • Learn on the features available on FB, IG, LinkedIn and YouTube to maximize business opportunities

  • Find out popular third party productivity tools that can help you manage multiple SM platforms better.

  • Learn how to use free software on smartphone to create content suitable for usage on SM platforms.

  • Learn how to build an active community on social media by developing community engagement activities such as lucky draws and contests.

Learning Outcome

  • The learner will be able to develop a social media plan catered to their mobile audience and align this plan to the business and social media objectives. 

  • The learner will be able to evaluate his organization’s usage of social media and its potential impact on the organization, after taking into account the legislation and policies applicable to the use of social media platforms. 

  • The learner will be able to analyze and evaluate the different social media opportunities and platforms so as to determine their feasibility to the organization.

  •  The learner will be able to build brand advocates on social media platforms and encourage consumer reviews and user generated content for their organization through such platforms.

  • The learner will be able to monitor and evaluate social media marketing outcome as a measurement of effectiveness to business objectives.

 

Fees & Funding

ABSENTEE PAYROLL FUNDING

(80% of basic hourly salary, capped at $4.50 and $7.50 per hour for Non-SME and SME respectively)

*SME Eligibility Criteria

  • Registered or incorporated in Singapore

  • At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents

  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million.

**Singapore Citizens aged 25 and above can offest the course fees using their SkillsFuture Credit. Singapore Citizens aged 21 to 31 can offset course fees with the Post Secondary Education Account Funds.

  

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SME

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Non-SME

Company Sponsored

Course Fee: $1100
Up to 90% Subsidy by SkillsFuture Singapore: $990
Amount Payable by Company: $110
Absentee Payroll Funding: $150

Company Sponsored

Course Fee: $1100
Up to 90% Subsidy by SkillsFuture Singapore: $300
Amount Payable by Company: $800
Absentee Payroll Funding: $90

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Individual

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Individual

Self Sponsored

Singapore Citizen & PR

(21 to 39 years old)

Course Fee: $1100

Up to 90% Subsidy by SkillsFuture Singapore: $300

Amount Payable by Individual: $800

Eligible For SkillsFuture Credit: Up to 100% course fee. *subject to SkillsFuture credit availability

Self-Sponsored

Singapore Citizen & PR

(40 years old and above)

Course Fee: $1100

Up to 90% Subsidy by SkillsFuture Singapore: $990

Amount Payable by Individual: $110

Eligible For SkillsFuture Credit: Up to 100% course fee. *subject to SkillsFuture credit availability

 

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