A Strategic Social Media Masterclass
Course Details
Course Duration: 32.5 hours
Mode of Assessment: WSQ Certification
Who should attend:
Marketing executives
Business Owners
Professionals
Anyone who wishes to leverage on social media to develop and execute successful digital marketing campaigns
Course Highlight
Take control of your Social Media platforms and manage them professionally to maximize your business opportunities. This Social Media Management course is designed for Trainees (brands/ companies/ marketing professionals/ individuals/ freelancers) to learn about;
How to manage your social media platforms effectively
Creative content creation
Content management
How to use analytic tools to track content engagement
How to manage engagement vs ROI
Manage & understand your social media platforms like never
Course Outline
1. Introduction & Use of Social Media Strategies.
2. Understand & use Key Performance Indicators for Social Media Campaigns
3. Monitor and Review Social Media Campaigns
4. Ability to define social media management strategies
5. Ability to define monitoring metrics
6. Ability to identify opportunities to improve social media campaigns
7. Funnel Management (ClickFunnel)
8. Follow-up Actions and Continuous Improvement on Organisation’s Social Media Campaign
** Complimentary Course-Refresher Session within 06 months after graduation.
Fees & Funding
ABSENTEE PAYROLL FUNDING
(80% of basic hourly salary, capped at $4.50 and $7.50 per hour for Non-SME and SME respectively)
*SME Eligibility Criteria
Registered or incorporated in Singapore
At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million.
**Singapore Citizens aged 25 and above can offest the course fees using their SkillsFuture Credit. Singapore Citizens aged 21 to 31 can offset course fees with the Post Secondary Education Account Funds.
SME
Non-SME
Individual
Company Sponsored
Course Fee: $1800
Up to 90% Subsidy by SkillsFuture Singapore: $1620
Amount Payable by Company: $180
Absentee Payroll Funding: up to $243.75
Company Sponsored
Course Fee: $1800
Up to 90% Subsidy by SkillsFuture Singapore: $487.50
Amount Payable by Company: $1312.50
Absentee Payroll Funding: up to $243.75
Self Sponsored
Singapore Citizen & PR
(21 years to 39 years old)
Course Fee: $1800
Up to 50% Subsidy by SkillsFuture Singapore: $487.50
Amount Payable by Individual: $1312.50
Eligible For SkillsFuture Credit: Up to 100% Course
*subject to SkillsFuture Credit availability
Individual
Self Sponsored
Singapore Citizen & PR
(40 years old and above)
Course Fee: $1800
Up to 90% Subsidy by SkillsFuture Singapore: $1620
Amount Payable by Individual: $180
Eligible For SkillsFuture Credit:
*subject to SkillsFuture Credit availability