SEARCH ENGINE OPTIMIZATION
#1 (SEO) Search Engine Optimization Specialist (Synchronous and Asynchronous e-learning)
Type: WSQ Certification
Course Duration: 24.5 hours
Course Fee: SGD $1350 Nett
Search engine optimization (SEO) is a crucial element of today’s online marketing. It is widely used to increase and improve the website traffic to your website via a search engine. SEO is commonly used to attract organic traffic (unpaid) from targeted searches like image search, news search or generic/specific industry vertical search engines. This course will enable learners to manage and monitor Search Engine Optimisation (SEO) campaigns for the organisation’s digital assets and contents across channels and conduct analysis on performance of SEO campaigns.
1. Breaking down the characteristics of Search Engine Optimizations
2. Manage keywords research and provide SEO recommendation in alignment with Organisation’s SEO objectives
3. Partner with relevant stakeholders to optimise content creation as per Internet marketing strategies
4. Manage search results and evaluate search performance and Internet marketing strategies through a web analytics dashboards and reports to provide inputs on SEO and marketing strategies of a website
** Free Course-Refresher Session within 06 months after graduation.