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Search Engine Optimization

Introduction

In this course, you’ll be introduced to concepts and techniques behind Search Engine Optimisation (SEO). You’ll learn about crawlers, keywords, search habits, factors that affect on-page SEO and more. At the end of the course, you’ll have a good grasp on how to optimise your webpage to balance readability for crawlers and actual search queries as well as stay up to date with the latest SEO trends.

Course Details

Course Duration: 24.5 hours

Who should attend 

  • Marketing Executives

  • Business Owners

  • Solopreneurs

 

Course Description

Search Engine Optimization (SEO) is a crucial element of today’s online marketing. It is widely used to increase and improve the website traffic to your website via a search engine. SEO is commonly used to attract organic traffic (unpaid) from targeted searches like image search, news search or generic/specific industry vertical search engines.


This course will enable learners to manage and monitor Search Engine Optimization (SEO) campaigns for the organization’s digital assets and contents across channels and conduct analysis on performance of SEO campaigns

Course Outline

1. Breaking down the characteristics of Search Engine Optimizations 
2. Manage keywords research and provide SEO recommendation in alignment with Organization’s SEO objectives 
3. Partner with relevant stakeholders to optimize content creation as per Internet marketing strategies 
4. Manage search results and evaluate search performance and Internet marketing strategies through a web analytics dashboards and reports to provide inputs on SEO and marketing strategies of a website
** Complimentary Course-Refresher Session within 06 months after graduation.

 

Fees & Funding

ABSENTEE PAYROLL FUNDING
(80% of basic hourly salary, capped at $4.50 and $7.50 per hour for Non-SME and SME respectively)
*SME Eligibility Criteria
Registered or incorporated in Singapore
At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million.
**Singapore Citizens aged 25 and above can offest the course fees using their SkillsFuture Credit. Singapore Citizens aged 21 to 31 can offset course fees with the Post Secondary Education Account Funds.

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SME

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Non-SME

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Individual

Company Sponsored

Course Fee: $1350
Up to 90% Subsidy by SkillsFuture Singapore: $1215
Amount Payable by Company: $135
Absentee Payroll Funding: up to $183.75

Company Sponsored

Course Fee: $1350
Up to 50% Subsidy by SkillsFuture Singapore: $675
Amount Payable by Company: $675
Absentee Payroll Funding: up to $183.75

Self Sponsored

Singapore Citizen & PR

(21 years to 39 years old)

Course Fee: $1350

Up to 50% Subsidy by SkillsFuture Singapore: $675

Amount Payable by Individual: $675

Eligible For SkillsFuture Credit: Up to 100% Course

*subject to SkillsFuture Credit availability

29AC3EE2-0F02-48EE-9B05-C52ADB7DD984.webp

Individual

Self Sponsored

Singapore Citizen & PR

(40 years old and above)

Course Fee: $1350

Up to 90% Subsidy by SkillsFuture Singapore: $1215

Amount Payable by Individual: $135

Eligible For SkillsFuture Credit: Up to 100% Course

*subject to SkillsFuture Credit availability

 

Register Now

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