SEARCH ENGINE MARKETING
WSQ – #1 (SEM) Search Engine Marketing Specialist
Type: WSQ Certification
Course Duration: 24.5 hours
Course Fee: SGD $1350 Nett
Search Engine Marketing (SEM) is a cost-effective way of generating highly relevant leads for your business. SEM provides much needed visibility for your online presence. The best thing about SEM is that it offers contextual targeting, which helps you to target audience based on their interests, location, demographics, time and so on.
You’ll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.
These powerful techniques are the standard bearer for any competent Digital Marketing professional and are constantly evolving as the Digital Economy transforms our daily lives.
At the end of this unit, the learner will be able to:
1. Create a PPC ad campaign to meet the marketing objectives, goals and expectations.
2. Test and maximize PPC ads campaign
3. Monitor PPC ads campaign via various measurable and actionable met-rics
4. Analyze and optimize PPC ads performance through various sources
5. Create report about new competitors and manage display network placement list
** Free Course-Refresher Session within 06 months after graduation.