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WSQ – #1 (SEM) Search Engine Marketing Specialist

Type: WSQ Certification
Course Duration: 24.5 hours

Course Fee: SGD $1350 Nett

Course Description

Search Engine Marketing (SEM) is a cost-effective way of generating highly relevant leads for your business. SEM provides much needed visibility for your online presence. The best thing about SEM is that it offers contextual targeting, which helps you to target audience based on their interests, location, demographics, time and so on.

You’ll learn an overview of search engine marketing basics as well as some tips and strategies for doing search engine marketing right.

These powerful techniques are the standard bearer for any competent Digital Marketing professional and are constantly evolving as the Digital Economy transforms our daily lives. 

Course Outline

At the end of this unit, the learner will be able to:
1. Create a PPC ad campaign to meet the marketing objectives, goals and expectations.
2. Test and maximize PPC ads campaign
3. Monitor PPC ads campaign via various measurable and actionable met-rics
4. Analyze and optimize PPC ads performance through various sources
5. Create report about new competitors and manage display network placement list
** Free Course-Refresher Session within 06 months after graduation.



  • Classroom Assessment

  • Classroom training

  • All lessons will be conducted at our centres.

Course Suitability: Marketing, Sales, Business Development, Advertising, Media.
Course Language Medium: English
Course Certification Type: Statement of Attainment
Course Certification Title: WSQ – #1 (SEM) Search Engine Marketing Specialist
Course Duration: Total 24.5 hours
Course Days: 03 Days
Course Sign Up & Enquiry:
Course Fees: SGD $ 1,350.00 Nett
Course Funding Details
Approved Payment Type: Nett Fee
Course Funding Support Period: 03rd May 2021 – 02nd May 2023
Type of Funding (Companies): Training Grant Absentee Payroll / Mid Career Enhanced Subsidy / Skillsfuture Enterprise Credit.
Type of Funding (Individual): SkillsFuture Credits for Individual / Mid Career Enhanced Subsidy / UTap.
Support level: CAT B Funding, WSQ, External.

IMPORTANT NOTICE: WTS will be replaced by WSS from 01st JULY 2020.



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