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How To Run Successful Facebook Ads To Increase Revenue

 

Course Details

Course Duration: 20 hours

Mode of Assessment: Written & Oral Questioning

Who should attend 

  • Marketing Executives

  • Marketing Managers

Introduction

We see advertisements while browsing through social media platforms all the time, but do you know that there are multiple advertisement formats which can help you to fulfill different marketing objectives? Facebook advertisements are more than just image or video advertisements, and we will be exploring all about the techniques which you can master quickly to your advantage in this 2.5 days course. 

We will first explore best practices for setting up the Facebook Business Account before diving into the various advertisement formats such as Photo, Video, Collection and Messenger Advertisements and how to create them for different marketing purposes. 

Apart from this, Facebook also provides reports for you to determine the effectiveness of your advertisements, and we will also explore how to analyse the statistics which can be retrieved, and how you can maximise these information to run optimisation campaigns such as A/B split testing and even remarketing campaigns to reach out to your target audience.

Course Highlight

  • Learn best practices for setting up Facebook Business Account to start running advertisements

  • Understand Facebook’s regulations for running advertisements

  • Understand advertisement placements on Facebook and where you should appear to reach out to your target audience

  • Understand advertisement formats available and how to maximise them to reach your business objectives

  • Find out what advertisements your competitors are running via Facebook Page Transparency 

  • Learn how to start running your advertisement campaign on Facebook 

  • Determining the effectiveness of your advertisement campaign with metrics such as Reach, Impressions, Click Through-Rate, Conversion Rate

  • Learn about the importance of Facebook Ad Pixel and how to install it on your website 

Learning Outcome

  • The learner is able to plan a digital marketing campaign with components of social media advertising campaign to achieve the broader marketing campaign objectives.

  • The learner is able to analyse and select the different marketing mix in a marketing campaign to achieve desired outcomes while putting in place the required performance measurements for each part of the campaign. 

  • The learner is able to analyse the current trends to develop marketing campaign tactics and 

  • The learner is able to make use of campaign testing to decide campaign tactics within a budget. 

  • The learner is able to analyse and align the communication messages with the products when advertising on social media platforms

Fees & Funding

ABSENTEE PAYROLL FUNDING
(80% of basic hourly salary, capped at $4.50 and $7.50 per hour for Non-SME and SME respectively)
*SME Eligibility Criteria
Registered or incorporated in Singapore
At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million.
**Singapore Citizens aged 25 and above can offest the course fees using their SkillsFuture Credit. Singapore Citizens aged 21 to 31 can offset course fees with the Post Secondary Education Account Funds.

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SME

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Non-SME

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Individual

Company Sponsored

Course Fee: $1100
Up to 90% Subsidy by SkillsFuture Singapore: $990
Amount Payable by Company: $110
Absentee Payroll Funding: $150

Company Sponsored

Course Fee: $1100
Up to 50% Subsidy by SkillsFuture Singapore: $300
Amount Payable by Company: $800
Absentee Payroll Funding: $90

Self-Sponsored

Singapore Citizen & PR

(21 years to 39 years old)

Course Fee: $1100

Up to 50% Subsidy by SkillsFuture Singapore: $300

Amount Payable by Individual: $800

Eligible For SkillsFuture Credit: Up to 100% Course

*subject to SkillsFuture Credit availability

29AC3EE2-0F02-48EE-9B05-C52ADB7DD984.webp

Individual

Self-Sponsored

Singapore Citizen & PR

(40 years old and above)

Course Fee: $1100

Up to 90% Subsidy by SkillsFuture Singapore: $990

Amount Payable by Individual: $110

Eligible For SkillsFuture Credit: Up to 100% Course

*subject to SkillsFuture Credit availability