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Level Up Digital Marketing Through Content Strategies

 

Course Details

Course Duration: 16 hours

Mode of Assessment: Written & Oral Questioning

Who should attend 

  • Marketing Executives

  • Business Owners

  • Professionals

  • Anyone who wishes to
    leverage on content to develop and
    execute successful digital marketing
    campaigns

Introduction

We see different types of content in our everyday lives, and sometimes we purchase products because of an appealing picture, video, article or review. Are you already applying these principles when marketing for your business? 

In this comprehensive 2 days course, we will teach you about the various types of content and their suitability to be used for your business needs. There is also a need to consider the type of content to be used for different platforms such as Facebook, Instagram, Tik Tok, and your website, as using the wrong content may result in an adverse effect.

Once you understand and can determine the type of content which is suitable for your business, it becomes easy to develop a content calendar in advance so that you don’t miss out on important dates and events where the right content posted on the right platform will bring you maximum effectiveness on brand awareness, engagement and conversions.

Course Highlight

  • Learn what is digital storytelling and how it can convey your brand message  

  • Learn how to develop a compelling digital storyboard for better audience engagement

  • Understand content types based on latest market trends and how they can used to drive positive results

  • Evaluate the legal requirements such as PDPA, copyright, trademark, laws and compliance of a content marketing campaign

  • How to create content on your website for optimal Search Engine Optimization

  • Learn how to conceptualize content ideas to achieve marketing goals

  • Understand the benefits of a content calendar and how it ensures consistency and accuracy

  • Learn how to create an effective content marketing campaign to increase traffic and conversions for higher sales and engagement

Learning Outcome

  • Explain the relationship between branding and content marketing.

  • Describe the differences between original and curated content.

  • Explain the factors to consider when creating a brief for a content marketing campaign.

  • Propose content marketing campaign ideas to meet aims and objectives.

  • Explain the uses of an editorial calendar for content marketing campaigns.

  •  Evaluate the legal requirements of a content marketing campaign.

  • Evaluate the technical issues of proposed content media.

  • Explain how search engine optimisation is achieved for content media.

  • Describe the tools used to build content media.

  • Describe the technologies that enable interactivity in content media.

  • Explain the data required from technology to measure success of a content marketing campaign.

Fees & Funding

ABSENTEE PAYROLL FUNDING
(80% of basic hourly salary, capped at $4.50 and $7.50 per hour for Non-SME and SME respectively)
*SME Eligibility Criteria
Registered or incorporated in Singapore
At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million.
**Singapore Citizens aged 25 and above can offest the course fees using their SkillsFuture Credit. Singapore Citizens aged 21 to 31 can offset course fees with the Post Secondary Education Account Funds.

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SME

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Non-SME

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Individual

Company Sponsored

Course Fee: $800
Up to 90% Subsidy by SkillsFuture Singapore: $700
Amount Payable by Company: $100
Absentee Payroll Funding: $105

Company Sponsored

Course Fee: $800
Up to 50% Subsidy by SkillsFuture Singapore: $210
Amount Payable by Company: $590
Absentee Payroll Funding: $63

Self-Sponsored

Singapore Citizen & PR

(21 years to 39 years old)

Course Fee: $800

Up to 50% Subsidy by SkillsFuture Singapore: $210

Amount Payable by Individual: $590

Eligible For SkillsFuture Credit: Up to 100% Course

*subject to SkillsFuture Credit availability

29AC3EE2-0F02-48EE-9B05-C52ADB7DD984.webp

Individual

Self-Sponsored

Singapore Citizen & PR

(40 years old and above)

Course Fee: $800

Up to 90% Subsidy by SkillsFuture Singapore: $700

Amount Payable by Individual: $100

Eligible For SkillsFuture Credit: Up to 100% Course

*subject to SkillsFuture Credit availability