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Successful Email Campaign To Increase Sales Revenue

 

Course Details

Course Duration: 16 hours

Mode of Assessment: Written & Oral Questioning

Who should attend 

  • Marketing Executives

  • Solopreneurs

Introduction

Did you know that email marketing has been around since the year 1978, and is still heavily used by large corporations such as Dyson, Sephora, Zalora to reach out to their customers? Many businesses use email marketing as a strategy to communicate with their existing customers, but how effective does it work?

In this 2 days course, we will share more on the benefits of inbound marketing strategies, and how you can collect data effectively via forms and landing pages. We will also explore strategies on how good EDMs are created, so that you are able to replicate these successful strategies to your business. 

While email marketing is only able to help you to reach out to people who already know your brand, did you know that there are also optimization techniques which you can use to assess and decide the type of EDMs which work best for your business? Since email marketing is able to help you to reach out to your existing customers, it is the best way for you to build brand advocates and strengthen your brand image.

Course Highlight

  • Understand benefits of inbound marketing strategies such as email marketing and how it can help your business reach out to potential customers

  • Learn how to collect email database through forms and MailChimp landing pages

  • Learn on recommended management of email database with defining and segmenting of customer database for more relevant targeting and personalization of products and services

  • Tips on how to develop a good EDM for more conversions via good copywriting and content

  • Learn how to set up and develop effective email marketing campaigns via MailChimp to meet marketing objectives

  • Learn how to measure and optimize email marketing campaign performance through A/B testing to increase conversions

Learning Outcome

  • The learner will be able to apply inbound marketing strategies and customer decision journey into their organization’s marketing strategies and implementation plans

  • The learner will be able to analyse the process to convert potential customers into leads through the customer decision process.

  • The learner will be able to recommend a customer-centric process for responding to, or eliciting appropriate customers’ responses and respond further to customers, while adhering to organization’s guidelines. 

  • The learner will be able to develop content creation and curation processes for inbound marketing across channels and media platforms.

  • The learner will be able to manage content creation and curation processes across channels and media platforms within organization guidelines

Fees & Funding

ABSENTEE PAYROLL FUNDING
(80% of basic hourly salary, capped at $4.50 and $7.50 per hour for Non-SME and SME respectively)
*SME Eligibility Criteria
Registered or incorporated in Singapore
At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million.
**Singapore Citizens aged 25 and above can offest the course fees using their SkillsFuture Credit. Singapore Citizens aged 21 to 31 can offset course fees with the Post Secondary Education Account Funds.

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SME

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Non-SME

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Individual

Company Sponsored

Course Fee: $800
Up to 90% Subsidy by SkillsFuture Singapore: $720
Amount Payable by Company: $80
Absentee Payroll Funding: $120

Company Sponsored

Course Fee: $800
Up to 50% Subsidy by SkillsFuture Singapore: $240
Amount Payable by Company: $560
Absentee Payroll Funding: $72

Self-Sponsored

Singapore Citizen & PR

(21 years to 39 years old)

Course Fee: $800

Up to 50% Subsidy by SkillsFuture Singapore: $240

Amount Payable by Individual: $560

Eligible For SkillsFuture Credit: Up to 100% Course

*subject to SkillsFuture Credit availability

29AC3EE2-0F02-48EE-9B05-C52ADB7DD984.webp

Individual

Self-Sponsored

Singapore Citizen & PR

(40 years old and above)

Course Fee: $800

Up to 90% Subsidy by SkillsFuture Singapore: $720

Amount Payable by Individual: $80

Eligible For SkillsFuture Credit: Up to 100% Course

*subject to SkillsFuture Credit availability