FBFDA9DD-8872-4B91-8860-A638C6F3B586.png

Making Business Decision With Google Analytics

 

Course Details

Course Duration: 20 hours

Mode of Assessment: Written & Oral Questioning

Who should attend 

  • Marketing Executives

  • Marketing Managers

  • Business Owners

  • Solopreneurs

Introduction

Most businesses are transforming digitally, and one of the first steps they take is to create a website so that they are able to transact online. However, did you know that you are able to find out the number of unique and recurring visitors for your website, and even the duration which is spent on each page just with this free tool? 

In this 2.5 days course, you will learn how to utilise Google Analytics to decipher consumer trends and behaviours for your website, so that you can engage better with them. We will start from the basic fundamentals of installing Google Analytics based on the best practices, all the way to how you can link Google Ads to Google Analytics so that you are able to maximise the ad budget spent on advertisements and data generated from Google Analytics. 

To reinforce the effectiveness of your website, we will also explore how Google Analytics can be used to impact decisions on the structure of the website, and even for customer-driven database marketing campaigns.

Course Highlight

  • Analyze trends and best practices for digital marketing analytics

  • Learn on the importance of Google Analytics and how it can help your business to understand your customers and better engage with them

  • Understand how Google Analytics can help your business to reinforce sales transactions through customer-driven database marketing 

  • Learn how to create a Google Analytics account and install Google Analytics to your business website

  • Set up Google Analytics with customized tracking parameters such as installation of tracking code, grouping, setting of goals, linking Google Ads to Google Analytics

  • Understand how to read various types of reports such as audience, acquisition, behaviour reports

Learning Outcome

  • The learner is able to analyse the industry trends and practices related to digital marketing analytics and the role digital marketing analytics plays in market research and analysis using principles of direct and database marketing

  • The learner is able to examine the role of data collection from a legal and business perspective and establish the parameters and protocol for data collection, integration, and analysis. 

  • The learner is able to examine various data sets for demands and sales in Google Analytics and determine the process to collect data from the business’s multiple data sources. 

  • The learner is able to draw marketing intelligence insights with Google Analytics and make business decisions with these insights.

Fees & Funding

ABSENTEE PAYROLL FUNDING
(80% of basic hourly salary, capped at $4.50 and $7.50 per hour for Non-SME and SME respectively)
*SME Eligibility Criteria
Registered or incorporated in Singapore
At least 30% local shareholding by Singapore Citizens or Singapore Permanent Residents
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million.
**Singapore Citizens aged 25 and above can offest the course fees using their SkillsFuture Credit. Singapore Citizens aged 21 to 31 can offset course fees with the Post Secondary Education Account Funds.

29AC3EE2-0F02-48EE-9B05-C52ADB7DD984.webp

SME

29AC3EE2-0F02-48EE-9B05-C52ADB7DD984.webp

Non-SME

29AC3EE2-0F02-48EE-9B05-C52ADB7DD984.webp

Individual

Company Sponsored

Course Fee: $1100
Up to 90% Subsidy by SkillsFuture Singapore: $990
Amount Payable by Company: $110
Absentee Payroll Funding: $150

Company Sponsored

Course Fee: $1100
Up to 50% Subsidy by SkillsFuture Singapore: $300
Amount Payable by Company: $800
Absentee Payroll Funding: $90

Self-Sponsored

Singapore Citizen & PR

(21 years to 39 years old)

Course Fee: $1100

Up to 50% Subsidy by SkillsFuture Singapore: $300

Amount Payable by Individual: $800

Eligible For SkillsFuture Credit: Up to 100% Course

*subject to SkillsFuture Credit availability

29AC3EE2-0F02-48EE-9B05-C52ADB7DD984.webp

Individual

Self-Sponsored

Singapore Citizen & PR

(40 years old and above)

Course Fee: $1100

Up to 90% Subsidy by SkillsFuture Singapore: $990

Amount Payable by Individual: $110

Eligible For SkillsFuture Credit: Up to 100% Course

*subject to SkillsFuture Credit availability